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How To Make The Right Corporate Gift Work For Your Event
Whatever industry you operate from, you can give the product offering a big boost by getting to choose the right corporate gifts for give-aways. There is every reason to suppose that competitors have also realized how giving gifts leads to brand loyalty. The trick is therefore to think outside the box and offer a gift with a lasting impression.
To ensure that the gifts are decidedly impressive, ensure that they leave a sense of novelty in the recipient. It is cheap and easy enough for anyone to go to a supplies store, get pens and have them branded with a logo and offer them as gifts. But think of a novelty decision maker toy that displays options like, 'Yes', 'Worth Considering', 'Think about it over coffee' etc. And you have something that is definitely outside the box!
Another way to make the gift idea offer more than its intrinsic value is to go eco-friendly. This will help your recipients attach corporate responsibility to your brand every time they glance at the gift. Come to think of it: an ordinary umbrella is just that but one made from material woven from discarded plastic bottles will stand out any day.
Many executives in charge of promoting a brand forget to consider that size counts for a lot. Nobody wants to leave a corporate event toting a heavy bag of stationery items they are unlikely to use in an age of digital gizmos. Think of a product that will easily fit in a pocket or someone's key ring and you will have got them for life.
You can also ensure that your gift items stands out from other offers by having them signed by a well known public figure. If you have a celebrity who has or is willing to endorse your product, contact them in advance and agree on a fee for them to show up at an event to sign autographs. If the idea takes off, you will have an audience and a group of loyal customers as a bonus.
While there is some wisdom in sticking to tried and tested corporate gift ideas such as stationery and cosmetics, there is a chance of offending customers who have received too many of these. You need to explore ideas that competitors have little knowledge of to hit it off with target customers. The ones outlined above have the potential to make your brand move from a rank outsider to the universal favorite in the market.